Hyundai Branding during the Super Bowl

Hyundai has made a commitment to bolster their brand by continually advertising through the Super Bowl. The rapid growing Hyundai will be airing five commercials during the 2012 Super Bowl, including a 60-second spot that will air right before kick-off. Two commercials will air during the pre-game show, and the other two will air during the game, specifically the first and third quarter. How much the commercials have cost Hyundai has not been released, but to get an idea, last year companies paid $3 million for 30 seconds of air time.

Along with Hyundai re-enforcing their brand, First Hyundai of North Attleboro is looking to better brand themselves as well by utilizing the internet more. First Hyundai specializes in sales of new and pre-owned cars as well as servicing.